The COVID-19 pandemic has shifted the business world dramatically, especially in real estate. The integration and adoption of technology have now become more persistent than ever before. That said, more and more innovative platforms and solutions are now used to boost business continuity, productivity, and revenue as they conquer the competitive business industry.
Prior to the pandemic, real estate has been moving to digitize its processes and create breakthrough innovations for users and tenants. Advanced security devices, high-speed Wi-Fi, and heating units are just some of the valuable tech features that users find valuable.
The Digital Transformation
A great deal of technological providers have released tools and cloud services in order to facilitate collaboration and communication for teams and customers. Some of these are Zoom, WeChat Work, and DingTalk, which are productivity apps that allow agents and buyers to collaborate in real-time without having to meet personally.
A lot of popular products on the tech market have experienced massive adoption, especially those that offer free accounts like Google Hangouts, Microsoft Teams, and many more.
Alternative digital sales have also become rampant. Using virtual technology, prospective buyers can now view the property without having to really visit the property. The great thing about this technology is that it offers a user-friendly experience when displaying the overall look of the home.
High-End Technology for Real Estate
These are just some of the devices being used by real estate firms.
Drones
These flying, miniature devices are used to provide zoomed-out footage, which normal people had difficulty capturing. With drones, elevated photography is easier and less expensive compared to using airplanes and helicopters.
3D Virtual Tours
This creates a vision of the whole property to scale and provides a realistic view of the home’s interior and exterior through digital rendering. Through the digital walkthrough, you can get a feel of the features and a sense of the space of the house you’re considering. Check out one of our Matterport virtual tours.
Flipsnack
This is a cloud-based publishing tool that allows the creation and uploading of different types of marketing materials, including magazines, catalogs, brochures, flyers, lookbooks, and so much more. Flipsnack offers a feature-rich editing tool and enables the user to upload their own PDFs using its built-in converter. View Chesterton’s latest Elite Catalogues here.
Virtual Staging
If hiring a staging team is not an option, a real estate agent can opt for virtual staging. There are multiple companies and applications you can use to prep your home for selling. If you are using a company, you can send them photos of the rooms you would like to stage. Then, select the items (such as furniture) you want to be displayed on your property. Designers will then replace the existing items with your chosen accents.
DocuSign
This is a web-based app that allows you to upload written agreements and sign them directly online on different devices. Due to travel limitations, real estate agents cannot meet with sellers and buyers to arrange documentation. With DocuSign, they can now sign important documents without having to set up personal appointments.
Takeaway
As you can tell, the pandemic paved the way for more advanced technology in the real estate industry. Now, you can purchase a luxury property and have peace of mind, even if you have only seen the space and features digitally. However, no matter how advanced the technology is, they can never replace a realtor. That said, it’s wise to seek the help of your trusted real estate firm. With tech and professional realtors combined, you sure would be able to lay hands on the house of your dreams.